| Date Posted | August 19, 2024 |
|---|---|
| Industry | Newspapers |
| Specialty | Other |
| Job Status | Full-time |
Description:
McClatchy is seeking a Senior Audience Growth + Engagement Producer for The Charlotte Observer to be the on-the-ground champion for daily execution of audience growth strategies that amplify our content and reader engagement strategies that better connect our newsrooms to communities.
The ideal candidate will implement and execute subscriber retention strategies with a multipronged approach that leverages current and emerging tools.
The candidate will focus heavily on accelerating audience engagement through our most high-profile and high-achieving niche newsletters. Experimentation and use of AI tools and news-related products will be incorporated into the mission to improve the efficiency, reach and impact of our content. This also will include any emphasis on subscriber messaging, leading the team by implementing alerts on our various platforms that reach our current audience but also entice new users.
Importantly, the candidate will help ensure a steady cadence of pillar-focused journalism inclusive of audience-reach plans. You’ll provide daily feedback and coaching to newsrooms on SEO headlines/keywords, story format, breaking news distribution, and writing with an audience focus. You may also be called on to create promotion plans for story, video and audio presentation and distribution.
This role requires a journalist who understands how to glean what our audience needs from us and transforms what they hear into engagement tactics that reach beyond posting content. They are the masters of developing an engagement strategy that daily produces diversified digital experiences and manages our mid-conversion funnel.
The Sr. Audience Growth + Engagement Producer reports to the Audience Development Editor based at The Charlotte Observer. This position works closely with audience growth team members who work with The Charlotte Observer, the Rock Hill Herald and the Raleigh News & Observer.
Key responsibilities:
- Serve as a point of contact for newsroom guidance on content distribution that promotes audience growth and helps retain existing subscribers. This includes:
- Leading critical news meetings with an audience focus.
- Leveraging data to make real-time decisions that will amplify content.
- Creating engagement opportunities on the day’s top pieces of content.
- Collaborating with the SEO team to identify best practices and evergreen topics.
- Implement engagement strategies that focus on initiating conversations and building community conversations.
- Regularly analyze performance data to improve engagement strategies, and offer feedback to newsrooms.
- Experiment with and implement strategies that increase audience growth and engagement, including popup newsletters; alert strategy; content data analysis; and A/B testing of headlines.
Qualifications:
- 2+ years of experience, preferably in a digital media organization
- Reliable news judgment
- A proven track record of growing and engaging audiences
- A deep understanding of social media best practices and newsletter strategies
- A way with headlines and an understanding of what works on different platforms
- Must work comfortably in a job that will be fast-paced, data-driven, shaped by experimentation
- Extensive experience with real-time analytics platforms
- Curious about and aware of audience trends in the digital media space
- Reporting and editing experience a plus
- A demonstrated ability to learn new skills
- Occasional travel may be required
What you should bring to the table:
In our Senior Audience and Growth Producer, we’re seeking a versatile and resourceful journalist who stays abreast of industry trends, is obsessed with reaching new audiences, is imaginative, aggressive and focused on subscriber-retention strategies, and is audience-focused.
In this role, you will need to
- Focus on executing audience growth strategies
- Think about audience first and always, with a commitment to tactics that grow readership.
- Consider ways to elevate our best journalism with integrated multimedia storytelling
- Work well in a team environment.
- Ability to work collaboratively to aggressively tackle stories.
What we’ll bring:
As a journalist at McClatchy, you will join a supportive, flexible, collaborative team. McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on health, well-being, wealth and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.
Our overall benefits package also includes a 401(k) with employer match, competitive paid time off and corporate holidays, and a variety of mental health benefits. With an excellent support team and with focus on your well-being as a top corporate strategy, McClatchy provides benefits to support you and your family in achieving your health and wellness goals. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.
To apply, include a persuasive cover letter, your resume and four to six examples of your best work when you apply.
About The Charlotte Observer
The Charlotte Observer in 2023 was the recipient of 30 North Carolina Press Association Awards, including receiving top honors for General Excellence Websites in North Carolina.
The Observer, a five-time Pulitzer Prize winning newsroom, this year was named second-place finisher for the Headliner Award for reporting on the disruptions and problems resulting from a backlogged autopsy system. The Observer also exposed the catastrophic consequences resulting from aggressive Homeowners’ Association rules that far too easily lead to people losing their homes, and covered a fatal fire that pointed to inspection failures.
Our journalism focuses on our local communities, and in that role we have the ability to spotlight problems, highlight solutions and truly make a difference -- all the reasons you got into journalism. And we are part of McClatchy, a digitally driven company focused on innovation, with newsrooms in 30 communities in the United States.
About McClatchy:
Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 57 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger.
As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.
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